Tired of the guessing game? Well I am.  So often I speak with clients who are quite sure they know who their target market it, what their customers are thinking and what the best strategy is for staying in touch with their base.  “We know who are raving fans are,” they say.  “We just need to engage the group of owners/guest/customers (fill in the blank, here) and they’ll all be happy.”

Well, what makes them happy?  Is it that they can depend on the friendly folks at the front desk to remember them year after year?  Is it that their unit always has the air conditioning on (or off) when they arrive?  How about that the garage is locked and secure at night or the resort uses recycled materials? Maybe they just like returning to the beach or the mountains and can be assured that the resort is well maintained with plenty of place for kids and kid’s stuff.

There is no way of knowing what makes clients tick unless you zone in on the particulars and slice and dice data in numerous ways. That’s what CustomerCount© does.  Developed by Mobius Vendor Partners for its client RCI, Customer Count was four years in the making.  Now it not only surveys the reservations, sales and vacation experience, but analyzes the data so that resort managers can make informed decisions.  It’s also easily adaptable to other businesses and industries outside of the timeshare / resort market.

In the next couple of weeks Resort Trades will launch a survey they commissioned CustomerCount© to create and build.  It will be a good example of just what the product can do, and in addition provide a ton of information which Resort Trades and www.askmando.com will make public.

GBG & Associates will write up that report for the Trades.  Those who participate are going to get a chance to enter into a drawing for a TruCash Certificate ($200) or another gift certificate for $100.  Be on the lookout for the survey because we need your input to pull good data.

If you have any questions feel free to email me:  georgi@georgibohrod.com